UniFida

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• ku.oc.adifinu@ofni
• unifida.co.uk

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Address

Vintage House
36-37 Albert Embankment
London
Greater London
SE1 7TL
United Kingdom

UniFida provide technology and data science services so you can understand your customers better and help you identify opportunities and risks. We offer one platform with an easy-to-use interface for identity resolution, single customer view, analysis & reporting, AI driven attribution and, personalisation. We help businesses by providing decisioning support, building predictive models, customer segmentations, and optimise marketing investment.

In tandem, we develop powerful data models to help you identify opportunities and risks (e.g., propensity to purchase, lifetime value, churn risk). These models are then used to create audiences for campaigns, and to provide the axis for reporting in your dashboard. The output provides insights which inform what is attracting your new customers, which channels your high value customers respond to vs low value customers, where your ROI from a specific channel is rising or falling over time and, greater spend and increased ROI.