11 Sep 2014
CEO.com have some very interesting results from their latest round of research.
The looked at every CEO on the FORTUNE 500® list on and whether they were not only on one of the five popular social networks but how they were using these platforms.
Some very interesting reading and worth a look or perhaps even passing to your CEO for a read whether they have dabbled in the social media space or not.
You can read the full report here.
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When thinking about sustainable marketing, often we think about the channels we use, or materials we use in a physical sense. We overlook things like the audience targeting, data cleanse & optimisation, which have a big impact on minimising wastage.
The telecom industry boasts an array of touchpoints, presenting both opportunities and challenges for marketers. Ensuring that campaigns not only resonate but also yield results is critical.
Digital marketing is in the midst of a notable shift, thanks to messaging apps like WhatsApp and Facebook Messenger. They’re taking center stage as effective B2C marketing automation tools.
Should there be more practical sessions for C-Suite on how to tweet? Is an issue purely that CEO's are too scared to admit that they don't really know how to execute a social media campaign. Just a thought......
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