03 Apr 2024
Five top tips to be compliant when using personal data for analysis
Do you analyse customer data for marketing purposes? Here are 5 top tips to be compliant01 Feb 2024
Boost your team's data skills with government funding
Grow your organisations data skills. The DMA has partnered with the Department for Education (DfE) to deliver a brand new government-funded Skills Bootcamp.03 May 2024
Bin Blunders: Print and Wishcycling
We all want to do the right thing regarding recycling, right? If you're reading this, then it's likely you're in the 90% of UK consumers who claimed to recycle household waste, including print daily or several times per week.03 May 2024
2024 Personalisation Trends Report
Marigold’s 2024 Personalisation Trends Report will help you strike a balance between hyper-personalisation and respecting data privacy concerns.25 Apr 2024
How to market effectively and sustainably
When thinking about sustainable marketing, often we think about the channels we use, or materials we use in a physical sense. We overlook things like the audience targeting, data cleanse & optimisation, which have a big impact on minimising wastage.23 Apr 2024
JICMAIL scales up its Response Rate Tracker for 2024
Response Rate Tracker 2024 - now available in JICMAIL Discovery JICMAIL has published the Response Rate Tracker 2024, providing response benchmark data for any business or organisation pitching, planning or evaluating a mail campaign.22 Apr 2024
Reimagining CX - Building Customer Advocates
Purple Square’s Tim Biddiscombe interviewed marketing data and tech industry veteran Andy Masters about the essential roles of listening, learning and trust in building holistic and effective customer journeys.19 Apr 2024