08 May 2024
https://www.redeye.com/resources/an-introduction-to-web3-and-blockchain/
RedEye's Technical Operations Manager, Justin Oakley, gives us an insight into the Web3 evolution by explaining what is blockchain, how are smart contracts used for transactions, your digital wallet and examples of the new digital craze of NFT’s.
03 May 2024
Bin Blunders: Print and Wishcycling
We all want to do the right thing regarding recycling, right? If you're reading this, then it's likely you're in the 90% of UK consumers who claimed to recycle household waste, including print daily or several times per week.
03 May 2024
2024 Personalisation Trends Report
Marigold’s 2024 Personalisation Trends Report will help you strike a balance between hyper-personalisation and respecting data privacy concerns.
25 Apr 2024
How to market effectively and sustainably
When thinking about sustainable marketing, often we think about the channels we use, or materials we use in a physical sense. We overlook things like the audience targeting, data cleanse & optimisation, which have a big impact on minimising wastage.
23 Apr 2024
JICMAIL scales up its Response Rate Tracker for 2024
Response Rate Tracker 2024 - now available in JICMAIL Discovery JICMAIL has published the Response Rate Tracker 2024, providing response benchmark data for any business or organisation pitching, planning or evaluating a mail campaign.
22 Apr 2024
Reimagining CX - Building Customer Advocates
Purple Square’s Tim Biddiscombe interviewed marketing data and tech industry veteran Andy Masters about the essential roles of listening, learning and trust in building holistic and effective customer journeys.
19 Apr 2024
Friday Tip: Use Generative AI effectively
Generative AI platforms are remarkably easy to use. But we must remember that generative AI cannot read our minds (at least, not yet!). Generative AI is only as effective as the prompts you provide it with and the data fed into it.
18 Apr 2024
Loopholes in Marketing Automation - The Case for Real-Time
The subject of Generative AI and Real-Time Personalisation, two very interesting, interrelated subjects, in that they both deal with the here and now, presenting information with an immediacy and accuracy bordering on the prescient.
17 Apr 2024
UK Consumer Trends in 2024
Get the latest insights about purchasing behaviour, preferred marketing tactics and channel performance in the UK in 2024.