What's your cost-of-living crisis exit strategy? | What's your cost-of-living crisis exit strategy? | DMA

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What's your cost-of-living crisis exit strategy?

Cost of Living Exit Strategy Report 20244

Economic pressures have plagued households for several years, with brands facing the challenge of engaging consumers who are more budget-conscious than ever before. As a result, brand loyalty has sharply declined, with 61% of consumers being less likely to stick with brands in 2023 compared to 41% in 2022.