11 May 2023
The CMO Measurement Toolkit
In these challenging economic times, how can you demonstrate marketing effectiveness to budget-hungry CFOs? Our new guide will help you defend and grow your marketing budget.
25 Apr 2023
Consumer Email Tracker 2023
What do customers think about email? The latest Consumer Email Tracker reveals consumers find an increasing number of marketing emails useful as year-on-year clicks on emails increase.
01 Apr 2023
What's your cost-of-living crisis exit strategy in 2024?
Economic pressures have plagued households for several years, with brands facing the challenge of engaging consumers who are more budget-conscious than ever before. As a result, brand loyalty has sharply declined, with 61% of consumers being less likely to stick with brands in 2023 compared to....png)
13 Dec 2022
DMA Insight: Data and Training are Key Challenges Facing the Industry
Insights from the DMA Awards 2022 judges provide an overview of the changes and trends impacting the data and marketing industry over recent years. The latest figures reveal key challenges around data and training that need to be overcome..png)
17 Nov 2022
Customer Engagement: Future Trends 2023
The customer engagement landscape is continually evolving and growing. But what will come next? Read our latest Future Trends report, in partnership with Foresight Factory, to find out.
15 Nov 2022
Data Management for Marketers: Breaking Down Consent and Preferences 2022
How can you maximise the value of your customer data? New research from OneTrust and the DMA highlights the importance of implementing a reliable consent and preference management solution.