Infographic - Putting a price on direct marketing
The Direct Marketing Association commissioned this report Putting a price on direct marketing 2012. It is the result of the most extensive original research into the economic impact and the value of direct marketing in the UK undertaken to date.
This infographic summarises the report's key findings: it puts a figure on the volume of sales direct marketing generates, assesses how much companies are spending on direct marketing, details the spread of expenditure across all direct media channels and counts the number of people that find their employment directly and indirectly through direct marketing. Click here to read the report in full.