Rise in B2B marketing spend
|03 Oct 2011 3:09 BST||Back|
Also in the news
The fifth B2B Barometer report due to be published later this month (October 2011) reveals a surprisingly healthy past 12 months in the B2B marketing sector.
Over half (57%) of client side marketers report a rise in marketing spend, with one quarter reporting increased billings.
This is a marked improvement to the first B2B Barometer in 2009, where 45% said that revenue was falling.
The survey was carried out in August 2011 and is based on the opinions of 137 B2B agencies and marketers.
A sneak preview of the results appeared in Andrew Daglish’s B2B research blog. In it he explains that the bounce back is accompanied by confidence in the future. According to the survey, two-thirds (69%) of agencies and client side marketers are confident about their organisation’s outlook for the next 12 months.
However, the blog does point to a slowdown in growth. While around half (55%) of agencies report an increase in enquiries, the level of growth has dropped since the January 2011 B2B Barometer when 67% had seen a rise.
The full B2B Barometer will be published later in October 2011.