Raising standards in response management
|03 May 2011 11:58 BST||Back|
Also in the news
Orbital Response has achieved accreditation under the Accredited Response Management (ARM) scheme. The fulfilment, response and distribution experts are the sixth company to do so.
The DMA, ISBA and the ISP developed the ARM scheme to provide clients with a quality assurance. ARM enables response management companies to demonstrate that they offer a high standard of skills, professionalism and services to an independently accredited level.
Jan Morris chair, ARM Advisory Council, says: “Many companies miss potential sales due to failing to respond to consumer enquiries, something that a good fulfilment operation makes sure doesn’t happen. ARM gives response management organisations an advantage over their competitors.”
The scheme, has already received commendations from companies such as the BBC and Nestle. The DMA’s compliance department is the scheme administrators. The initial part of the application process will comprise of a detailed Corporate and Activity application form. This will then be supplemented by an audit site visit and client references. On completion of these elements, accreditation to ARM will be granted for a 12-month period with renewal on an annual basis.
Nick Williams, General Manager, Orbital Response, says: “Having ARM accreditation definitely puts our business at an advantage. We have always given our clients a professional, reliable service and now this is confirmed by an independent third party. We will be including the ARM logo on all our communications and will encourage prospective clients to ensure their fulfilment partners are accredited too.”
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About the Direct Marketing Association
The Direct Marketing Association (DMA) is Europe’s largest and most influential professional body to serve the multi-billion pound direct marketing industry. Through its unique suite of services and programme of activities, the DMA promotes the business interests of its corporate members and drives the growth of the direct marketing industry as a whole.
The Association supports the professional and commercial development of its members through offering a range of business services, including: networking and knowledge-sharing events; cutting-edge industry studies and research; updates and analysis on the latest political and legal developments; business support tools; and specialised legal advice.
On a wider scale, the DMA UK works to maintain the industry’s self-regulatory framework by developing industry standards of best professional practice; engaging with government and other policymakers on legislative matters that affect the industry; and producing industry standards that guide the sustainable development of direct marketing. The DMA also provides thought leadership for industry, and raises its profile through an active PR programme and ongoing community initiatives.
All of the DMA’s activities are directed at engendering political, commercial and consumer faith in the value of direct marketing.