Self Regulation

Through the DMA Code of Practice, the DMA also sets the very highest professional standards for the direct marketing industry. This demonstrates to the UK government and Brussels that formal legislation is not required to regulate the direct marketing industry, which would restrict the commercial freedoms of every company within the industry. The Code provides comprehensive guidance on every aspect of direct marketing activity and outlines the standards to be achieved and maintained.

DMA Best Practice guidelines also raise the bar in respect of the best possible standards within the direct marketing industry, and for that reason they go beyond the requirements of the law. They provide members with standards to aim for, which will ensure that the industry is viewed in the best possible light by the UK Government and other legislators.

The DMA is represented on the Advertising Standards Authority's Committee for Advertising Standards Code and Broadcast Committee for Advertising Standards Code.

The DMA also works with the following organisations:

FEDMA The European trade body for the direct marketing industry.

CBI The Confederation of British Industry, one of the UK's leading independent employers' organisation.

ICC International Chamber of Commerce is the voice of world business championing the global economy as a force for economic growth, job creation, and prosperity.