Get to know our council and committee members and find out what they do.
For more information please
contact the DMA.
The Direct Marketing Association
DMA House
70 Margaret Street
London W1W 8SS
Tel: 020 7291 3300
Fax: 020 7291 3301


Social Media Council

Social media offers marketers huge opportunities in real-time marketing, and to improve customer service. From familiar channels such as Facebook, Twitter and LinkedIn alongside visual apps such as Instagram, Pinterest and Snapchat, social media now provides unrivalled opportunities for customer engagement with a wide range of audiences.

These channels, if used effectively, provide organisations with the tools to plan, execute, measure and optimise their reach, and to deliver highly targeted campaigns.

The DMA’s Social Media Council promotes the use of social media and aims to:

  • share the latest platform developments and campaign case studies
  • encourage creativity and effective targeting
  • produce detailed and insightful research
  • host events that improve the understanding of social media platforms
  • advise on legal, regulatory and resourcing issues
  • enhance DMA members’ understanding of social media’s capabilities and how to get return on investment.

If you'd like to ask our experts how social media could help your business, or would like to know more about our work, then we'd love to hear from you.

If you’d like to find out more about the council’s work or the sector please email

List of Members
Chair Leo Hugo, DataSpark CRM 
Vice Chair Janine Ococks, Consultant

Julie Atherton, Indicia
  Joel Davis, agency:2
  Tom Harding, Osborne Clarke
  Tamasine Johnson, National Trust
  Rupert Harrison, MRM/Meteorite
Co-opted Members  
  Simon J. Hughes, Microsoft
  Adrienne Grubb, eModeration
  Anna Marsden & Anna Lawlor, Social i Media 
  Chris Evans, Coosto
  Lynsey Sweales, SocialB
  Alice Brazier, Octopus Group
  Anna Ferenczy, LAB


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