Mobile marketing, though one of the newest areas within interactive marketing, offers significant opportunities. The Council was formed in early 2006 and comprises members from the client, service supplier and agency sectors. As the most personal of channels, mobile marketing requires a strict permission process through both legislation and best practice. The focus of the Council is to provide support in understanding the medium and how to use it and acts as resource for any members wishing to broaden their understanding and practice in this channel.

If you’d like to find out more about the council’s work or the sector please email mobile@dma.org.uk

List of Members

Chair
	Mark Brill, txt4ever Mark is CEO of Formation/txt4ever, a London-based mobile agency. Mark has been working in mobile marketing since 2003 and currently consults with brands on mobile strategy. He joined the DMA Mobile Marketing Council in August 2007. In his role as Chair, Mark has focussed on developing best practice, research and promoting mobile as a marketing channel.
Vice-chair
	Jo Garcia, MassMedia Studios/Traction Platform Jo is a business development director and has been involved with the DMA for 12 years. Jo joined the DMA Mobile Marketing Council in 2008 and is chair of the Communications Hub. Before that, Jo was a member of the DMA Inserts Council for nine years. She had a media career at BBC Worldwide for 16 years.
Members
	Zara Gugen, Haygarth Psychology graduate from Durham University, Zara began her career at ReynoldsBusbyLee, a consultancy specialising in multichannel direct marketing. Zara is now an account manager at Haygarth.
	Richard Hicks, ITV plc As mobile group head and manager of the UK branch, Richard is responsible for driving all commercial sales for ITV’s platforms. He was behind the first mobile applications around programmes such as Britain’s Got Talent.
	Gaurang Vartikar, Acxiom Ltd As account director, Guarang’s responsibilities include helping brands understand and use the opportunities of mobile and integrate it into their marketing strategy. Gaurang’s interest in mobile started at university, where he wrote a dissertation on mobile advertising.
	Lazar Dzamic, Kitcatt Nohr Alexander ShawLazar has worked with leading worldwide and UK brands on diverse projects from research and information architecture, to award-winning creative and eCRM strategies. He is also a regular writer and lecturer on digital marketing for various trade magazines and bodies and is a published author.
	Douglas McDonald, Tullo Marshall Warren As head of mobile, Douglas has over nine years of mobile experience covering everything from sales promotion activity, mCRM/loyalty through mobile web and apps to helping global brands integrate mobile into their long term marketing plans.
	Jason Cross, Incentivated Currently Marketing Director at Incentivated Jason as been working with digital media since 1994, developing the first public internet kiosk for BT, and has been involved with marketing cutting edge technological developments such as mobile and using them as promotional tools throughout his career.
	Darren Daws, Textlocal.com As Managing Director of Textlocal Darren is spearheading the mass adoption of SMS text for businesses, services and community groups across the UK.
	Ben Phillips, Velti Director of Business Development, Marketing Platforms (EMEA) Ben is responsible for understanding the needs and requirements of global brands and agencies with a consultative approach.
Co-opted Members
	Kelaine Olvera, Kelaine has broad experience covering both B2B and B2C marketing, spanning highly complex and innovative hardware and software mobile products and end user services. Previously, while marketing director at Velti, she was highly active in driving thought leadership within the mobile space.
	Michael Bristow, Barclaycard With over 20 years in the direct marketing industry working in a number of sectors from publishing to financial to loyalty. As marketing operations manager at Barclaycard, Michael is really seeing the challenges and opportunities of mobile marketing.