Get to know our council and committee members and find out what they do.
For more information please
contact the DMA.
The Direct Marketing Association
DMA House
70 Margaret Street
London W1W 8SS
Tel: 020 7291 3300
Fax: 020 7291 3301

Email Marketing Council

The Email Marketing Council seeks to champion email as an essential part of the greater marketing mix and an effective direct marketing channel by producing and disseminating best practice guidance, research, case studies, data-driven reports and organising events for the membership.

If you’d like to find out more about the council’s work or the sector please email

List of Members

Skip Fidura

Skip Fidura, dotAgency Managing director of dotAgency and group digital director to the dotDigital Group, Skip has been in marketing for over 15 years. He has worked in contact centres, direct marketing, customer analysis, and digital marketing. Most recently Skip was Email Partner at OgilvyOne London and prior to that he was the director of European operations for Acxiom Digital.

Vice Chair  
 James Bunting image

James Bunting, Communicator Corp As Managing Director and co-founder of Communicator Corp, James believes strongly in the power of email within an integrated communications strategy.  James’s passion is email, he loves helping people learn about the channel and developing their results over time.  Having been an advocate of email since the 1990’s James is regularly asked to speak and contribute to industry debate and is a guest speaker for the Institute of Direct and Digital Marketing (IDM), lecturing on their Email Marketing Award.  



Richard Gibson

Richard Gibson, Return Path As channel relationship manager, Richard works with channel partners, predominately email technology providers. He is a long-standing member of the Email Marketing Council, with a passion for research, metrics and measurement. Prior to joining Return Path, he was commercial director for RSA Direct and has many years’ direct and interactive marketing experience.


Lucy Hudson, Teredata eCircle Having worked for an ESP for almost seven years, Lucy is passionate about all things email. She is an active member of the Councils Best Practice Hub where she authored the DMA Data Security Whitepaper. Lucy was elected to the Council in 2013.

Simon Hill, Extravision Ltd Simon is the co-founder of Extravision, a privately owned ESP based in Manchester and has been involved in email marketing for over 14 yrs. He was the principle engineer involved in developing Extravision’s own email platform has seen first-hand how email marketing has transformed over the past decade. These days his focus is on deliverability and helping clients develop better email marketing practices. Simon joined the council's best practice and legal hub in May 2010.

Riaz Kanani

Riaz Kanani, Profusion Riaz is the Operations Director at Profusion, formally to this he held roles as operations director at Alchemy Worx and the alliances director at Lyris. Riaz was also the founder of Digital Oxygen, the digital marketing services company that translated sophisticated offline DM techniques to email. You can find Riaz’s writing on his marketing blog and his Twitter account (@riazkanani)


Guillaume Lache, MailPerformance UK With over six years experience as a deliverability analyst for a major ESP, Guillaume has an educated analysis of the problematics. A proud member of the DMA Email Marketing Councils best practice hub, he was elected to the Council in 2013.  

Fiona Robson, Rocketseed As MD of Rocketseed, Fiona is a strong advocate for maximising the marketing and data opportunities from email media, as well as from email marketing. Email media is about transforming regular employee email into a marketing platform & gaining business insights through email analytics.  Fiona has over 15 years’ experience in sales & marketing plus ecommerce roles, and speaks regularly at seminars and industry events.


Timothy Roe, RedEye As head of deliverability and data segmentation, Tim’s current focus is the development and use of online engagement segmentation to optimise and improve clients ROI from email. Tim has spoken at a number of seminars and industry events such as the IDMF and Ad Tec. He joined the council's best practice and legal hub in March 2010.

Tim Watson

Tim Watson, Zettasphere Ltd Email marketing consultant, Tim works with brand marketers providing strategic guidance, advising how to increase return from the email marketing channel. He chairs the Legal & Best Practice hub, responsible for the DMA's email marketing white paper and best practice publications. Tim is a regular blogger and speaker on emerging trends in email marketing and expert commentator on the smart insights websites.

Anthony Wilkey image

Anthony Wilkey, SmartFocus  Anthony has worked in the fields of CRM and marketing intelligence for over 10 years, spending the last three and a half years with SmartFocus following time at Experian, Sage and Frost & Sullivan. He has extensive experience of working on collaborative digital ventures and a range of often multi-national client projects and currently works as the Regional Director for Account Management across Northern Europe. 

Co-opted members



Matt Simons, Matt was co-opted to the Council in 2013, his experience includes roles at Havas EHS and Acxiom. Matt is an active member on the Councils benchmarking hub. 

Working party members  

Tink Taylor, dotMailer Tink is a director of dotMailer. Tink has extensive experience in introducing the concepts of email marketing to companies new to the field. Previously a member of the council for many years Tink represented the council on the DMA Awards Committee. 


Marcus Appleton, Email Ladder Director of Email Ladder, a specialist email marketing agency, Marcus advises clients, providing consulting & training/coaching in email marketing strategy, tactics & implementation. Marcus is involved in the DMA Email Marketing Council's client hub. Marcus runs a range of webinars, face to face training events and one-to-one surgeries.


Lexi Clarke, Teradata eCircle Lexi leads the creative services team at Teradata eCircle; Europe’s leading email service provider, by inspiring excellence in her creative team, crafting end to end online marketing communications for big brands.


Stefan Elliot, Six Serving Men A business and marketing professional with over 20 years of experience across a range of industry sectors. This has involved both on line and off line marketing experience in the UK, Mainland Europe, US A business and marketing professional with over 20 years of experience across a range of industry sectors. This has involved both on line and off line marketing experience in the UK, Mainland Europe, US and the Far East. 

Luke Griffiths, e-Dialog General manager UK for e-Dialog, Luke joined the company in 2008. He is responsible for the strategic growth of e-Dialog and service delivery to clients across Europe. Luke previously served as vice president of European Client Services with responsibility for expanding the organisation’s client portfolio and leading strategic e-mail and CRM programmes for clients. Prior to joining e-Dialog, Luke held the position of head of e-commerce at RCI Europe.


Komal Helyer, Profusion Head of Strategic Consultancy at Profusion, Komal has been involved in the DMA Email Marketing Council for many years. 


Louise Roberts, tbch Louise has over five years integrated marketing experience working in both the B2B and B2C space. 

 Phillip Storey

Philip Storey, Lyris Philip Storey is Global Head of Strategic Services at Lyris, London. Philip has specialised in Email Marketing and Conversion Optimisation for 12 years, helping over 200 leading brands to develop meaningful relationships with prospects and customers in the inbox, creating engaging email marketing strategies for acquisition and retention that drive a high return on investment.


Saima Alibhai, Emarsys


Andy Kidd, dmg media


Steve Henderson, Communicator Corp


Tom Corbett, dotmailer

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