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Whether you’re a data owner or supplier, DataSeal is an accessible, achievable and cost-effective way to show you have the right information security measures in place.

DataSeal is the only recognised standard for information security management systems other than ISO 27001.

This private standard is available to DMA members and members of any participating trade association (IPA, IPM, ISBA).

DataSeal sets out performance requirements for:

• Risk assessment
• Management responsibility
• Traceability and responsibility of data
• Acceptable use
• Access control
• Passwords
• Virus/spy prevention
• Internet/network security
• System/server security
• Back-ups
• Data storage and elimination
• Outsourcing 

DataSeal Assessment Criteria
Find out which security requirements your organisation needs to implement with regards to client data to achieve DataSeal certification.

Risk Assessments
Learn how to compile an information security risk register. Use our risk register template to record risk assessments made by your organisation. 

Self Assessment Tool
Use our tool to see how your organisation is performing against the DataSeal standard. It’s a quick, simple excel-based questionnaire. 

How to apply
A step-by-step guide to applying for DataSeal certification. 

Frequently asked questions

Is DataSeal certification applicable to my company?
Data sits at the core of marketing activity. If your organisation is involved in the use, storage or transfer of personal data, DataSeal is applicable to you.

What are the benefits of DataSeal for DM services suppliers?
The DMA will actively promote DataSeal to users of marketing services as a prerequisite when selecting service providers. DataSeal certification will give your organisation the advantage over your non-certified competitors. You will also gain significant professional benefits from becoming DataSeal certified because it will:

• minimise your organisation's risk of data loss or misuse
• minimise your organisation's risk of adverse publicity and the subsequent loss of clients and revenue
• provide your prospective clients with instant assurance that you have in place a robust approach to managing and protecting consumer data

What are the benefits of DataSeal for brands and DM clients?
DataSeal will provide you with  a rigorous set of security controls for your own business to provide peace of mind for your customers to share their details with your company.

Becoming DataSeal certified will help to minimise your risk of:

• data loss or misuse   
• adverse publicity
• brand damage

Accredited Members