Abacus is the county's largest data co-operative, working in partnership with over 600 home shopping retailers to help them achieve their customer acquisition and retention objectives profitably, as well as develop the value of their databases. This is achieved by utilising the Abacus Alliance masterfile, Europe's largest transactional cooperative database. Abacus also has the UK's only B2B cooperative database enabling business-to-business focused organisations to alter the way they approach their new business acquisition and retention strategies.