Scientia Data helps companies significantly improve campaign conversion rates as oppose to just their response volumes.. It holds the latest information on consumer lifestyles, preferences, transactional history as well multi-channel contact information for literally millions of the UK's active consumers. Clients can profile a customer database against The Active Suite consumer universe to identify bespoke segments. Intra is a segmentation and profiling tool which drills down to retrieve consumer prospect information that perfectly matches an individual customer profile and campaign.