With almost 20 years experience in Business Intelligence and Data Mining, that has generated our maniacal attention to numerical feedback and results assessment, we were one of the first European-based companies to realize, back in 2006, that the web can be considered a huge open air CRM. Conversations between people, that regardless of the brands and advertising strategies, discuss everything, including the products they consume or that they would like to purchase, and are looking to be reassured, for confirmation and motivation. Hence, the spotlight switches from Business Intelligence to Social Intelligence. We listen, we interpret, we act so as to help companies close a circle from product development to sales by way of Marketing. Over 50 clients in Europe, with which we work from our 4 offices based in Milan, Turin, London and Paris, like our innovative and pragmatic approach. The ability to project ourselves in International circles, to interact with global players and grasp the signs well in advance, where and as they appear, are other characteristics we pride ourselves in; we are active members of the Word of Mouth Marketing Association and of the Direct Marketing Association UK, members of the Accenture Customer Innovation Network for Fashion, Consumer goods and Distribution. In addition, we are experienced in the world’s most important Web Listening platforms, such as SDL SM2 or Radian6. We are Geek marketeers. Freedata Labs is the realm of Applied Marketing Technology, but is above all a company, which founds its real value on human capital and resources.