Shortlist 2015

*Table bookings are open for this year's DMA Awards night, to be held at Old Billingsgate on Tuesday 1 December. Get yours here.*

This year the DMA Awards were the most successful ever, with a record breaking number of entries.

Traditional categories like Best Writing were judged over three days in central London alongside one new category in Best Use of Programmatic.

Check to see if you are on the list by clicking on the category names below.

If you aren’t there, please don’t be discouraged. The standard was higher than ever this year - the DMA Awards are rewardingly hard to win after all.

Industry sectors

Automotive

• Kia Soul EV £2.80 Campaign
  • Agency: VCCPme
  • Client: Kia Motors UK
    
• King of the Hell
  • Agency: Karmarama
  • Client: Honda
    
• The A to Z Corsa
  • Agency: MRM Meteorite
  • Client: Vauxhall
    
• The Attention Test
  • Agency: ais London
  • Client: SKODA UK
    
• The Showroom Without a Car
  • Agency: LIDA
  • Client: Land Rover
    

Travel, Leisure and Entertainment

• Arrive Awesome
  • Agency: TMW Unlimited
  • Client: Virgin Trains
    
• How we got Butlins 25% more bookings whilst saving 90% of the spend
  • Agency: MEC UK
  • Client: Butlins
    
• No Place Like Home
  • Agency: OgilvyOne UK
  • Client: British Airways
    
• Raising Eyebrows and Subscriptions
  • Agency: Proximity London
  • Client: The Economist
    
• Visit Soon
  • Agency: OgilvyOne UK
  • Client: British Airways
    

IT/Telecommunications

• We were going to email but...
  • Agency: OgilvyOne UK
  • Client: BT
    
• Dev Story/*Hack the Code*/
  • Agency: MRM Meteorite
  • Client: Intel
    
• O2 Refresh
  • Agency: LIDA
  • Client: O2
    
• Customer Value Management
  • Agency: RAPP
  • Client: Virgin Media
    
• Protect their Curiosity
  • Agency: Table19
  • Client: Internet Matters
    

Retail

• Made for Me
  • Agency: Karmarama
  • Client: dfs
    
• My Local Mothercare
  • Agency: RAPP
  • Client: Mothercare
    
• Pick Your Own Offers
  • Agency: ais London
  • Client: Waitrose
    
• Sergio the Shoe Hunter
  • Agency: Atelier
  • Client: THE OUTNET
    
• Welcome to Älmhult
  • Agency: LIDA
  • Client: IKEA
    

Healthcare​

• FOR THE LOVE OF LIFE
  • Agency: MediaCom/NOW
  • Client: Nuffield Health Hospitals
    
• LloydsPharmacy Online Doctor - The Most Visible Online Healthcare Supplier
  • Agency: Click Consult
  • Client: Lloyds Pharmacy
    
• NHS Smokefree Grounds
  • Agency: Story UK
  • Client: NHS Scotland
    
• The Next Photo
  • Agency: Wunderman
  • Client: CHECT
    
• World's first Sugar Accumulator
  • Agency: MEC UK
  • Client: Change 4 Life
    

Public Sector

• #notanotherbrother
  • Agency: Verbalisation Ltd.
  • Client: The Quilliam Foundation
    
• Change4Life 10 Minute Shake Ups with Disney
  • Agency: OgilvyOne UK
  • Client: Public Health England
    
• Missing Type
  • Agency: Engine
  • Client: NHS Blood and Transplant
    
• Recruiting for the Royal Navy in real-time
  • Agency: MEC UK
  • Client: The Royal Navy
    
• World's first Sugar Accumulator
  • Agency: MEC UK
  • Client: Change 4 Life

Charity

• I wish my son was a dog
  • Agency: ais London
  • Client: Harrison's Fund
    
• NSPCC Share Aware
  • Agency: Leo Burnett
  • Client: NSPCC
    
• The Next Photo
  • Agency: Wunderman
  • Client: CHECT
    
• Turn a Woman's Life Around
  • Agency: LIDA
  • Client: Women for Women International
    
• Walk for Them
  • Agency: LIDA
  • Client: Alzheimer's Society
    

FMCG

• ARDBEG'S GONE SPACE AGED
  • Agency: Story UK
  • Client: ARDBEG SINGLE MALT WHISKY
    
• Ben's Beginners
  • Agency: AMV BBDO
  • Client: Uncle Bens
    
• Black Space
  • Agency: TMW Unlimited
  • Client: Lynx- Unilever
    
• Get the Hint Darling
  • Agency: Leo Burnett
  • Client: ghd
    
• Pink and Black
  • Agency: TMW Unlimited
  • Client: Magnum- Unilever
    

Financial Services

• How a Radiator Key unlocked a whole new market
  • Agency: MEC UK
  • Client: HomeServe Ltd
    
• An EPIC reactivation
  • Agency: Proximity London
  • Client: MoneySuperMarket
    
• Beard Insurance
  • Agency: SunLife
  • Client: In house
    
• Credit Revelations
  • Agency: Proximity London
  • Client: Capital One
    
• Student Acquisition Campaign 2014
  • Agency: TMW Unlimited
  • Client: HSBC
    

The Best Business to Business (B2B) campaign

• Adobe Summit
  • Agency: Visual Voice
  • Client: Adobe (EMEA)
    
• BT Sport Pub Signs
  • Agency: OgilvyOne UK
  • Client: BT Sport for Business
    
• Can you tick it?
  • Agency: Proximity London
  • Client: Lloyds Commercial Banking
    
• Do you have what it takes to make the IBM team?
  • Agency: OgilvyOne UK
  • Client: IBM
    
• MailMen
  • Agency: Publicis Chemistry
  • Client: Royal Mail MarketReach
    

The Best Business to Consumer (B2C) campaign

• Building a new profitable fan base for Wasps
  • Agency: Epsilon International
  • Client: Wasps Rugby Football Club (RFC)
    
• GamedayPlus
  • Agency: We Are Social
  • Client: adidas
    
• Protect their Curiosity
  • Agency: Table19
  • Client: Internet Matters
    
• Raising Eyebrows and Subscriptions
  • Agency: Proximity London
  • Client: The Economist
    
• The Showroom Without a Car
  • Agency: LIDA
  • Client: Land Rover
    

Channels and Campaigns

Best use of e-mail marketing

• An EPIC reactivation
  • Agency: Proximity London
  • Client: MoneySuperMarket


• FAIRFX customer generation
  • Agency: dotmailer
  • Client: FAIRFX


• Sky Movies Free Trial
  • Agency:RAPP
  • Client: Virgin Media


• Social Notifications
  • Agency: RAPP
  • Client: JustGiving


• Travel Money Sale
  • Agency: FCB Inferno
  • Client: Post Office Money

Best digital destination

• Ben's Beginners
  • Agency: AMV BBDO
  • Client: Uncle Bens


• Honda Redline
  • Agency: Visual Voice
  • Client: Honda (HME)


• Kinder Surprise - Storymakers
  • Agency: Pablo London
  • Client: Ferrero UK - Kinder Surprise


• Pump Challenge
  • Agency: Wunderman
  • Client: Shell


• Welcome to Älmhult
  • Agency: LIDA
  • Client: IKEA

Best use of mobile

• Dev Story/*Hack the Code*/
  • Agency: MRM Meteorite
  • Client: Intel
    
• Do you have what it takes to make the IBM team?
  • Agency: OgilvyOne UK
  • Client: IBM
    
• DonateLocate app
  • Agency: Soul (London) Limited
  • Client: The Connection at St Martin-in-the-Fields
    
• Inspiring Mobility
  • Agency: MEC Global Solutions
  • Client: Vodafone
    
• The Next Photo
  • Agency: Wunderman
  • Client: CHECT
    

Best use of search, natural and paid for

• How a Radiator Key unlocked a whole new market
  • Agency: MEC UK
  • Client: HomeServe Ltd


• Fast tracking bookings to beat the slow coaches. A summer PPC campaign for Stansted Express.
  • Agency: Jacob Bailey
  • Client: Stansted Express


• It's S6 and You Know It - Samsung Hijacks Search
  • Agency: Starcom
  • Client: Samsung


• PPC
  • Agency: Marketing Source Ltd
  • Client: Garage Door & Automation Company


• Results ‘R’ Us
  • Agency: Periscopix
  • Client: Toys 'R' Us

Best use of social media

• #NoteMyDay
  • Agency: Harte Hanks
  • Client: Samsung Mobile
    
• GamedayPlus
  • Agency: We Are Social
  • Client: adidas
    
• Missing Type
  • Agency: Engine
  • Client: NHS Blood and Transplant
    
• NSPCC Share Aware
  • Agency: Leo Burnett
  • Client: NSPCC
    

Best digital performance

• How a Radiator Key unlocked a whole new market
  • Agency: MEC UK
  • Client: HomeServe Ltd
    
• NSPCC Flaw in the Law
  • Agency: Leo Burnett
  • Client: NSPCC
    
• Onboarding Video
  • Agency: RAPP
  • Client: Barclays
    
• Raising Eyebrows and Subscriptions
  • Agency: Proximity London
  • Client: The Economist
    
• The Next Photo
  • Agency: Wunderman
  • Client: CHECT
    

Best loyalty or CRM programme

• ARDBEG'S GONE SPACE AGED
  • Agency: Story UK
  • Client: ARDBEG SINGLE MALT WHISKY
    
• Evolve or Die
  • Agency: MRM Meteorite
  • Client: Guardian News and Media
    
• My Local Mothercare
  • Agency: RAPP
  • Client: Mothercare
    
• O2 Refresh
  • Agency: LIDA
  • Client: O2
    
• Welcome to Älmhult
  • Agency: LIDA
  • Client: IKEA
    

Best use of press and inserts

• BT Sport Pub Signs
  • Agency: OgilvyOne UK
  • Client: BT Sport for Business
    
• I wish my son was a dog
  • Agency: ais London
  • Client: Harrison's Fund
    
• Looking For You
  • Agency: OgilvyOne UK
  • Client: Battersea Cats & Dogs Home
    
• MailMen
  • Agency: Publicis Chemistry
  • Client: Royal Mail MarketReach
    
• The Next Photo
  • Agency: Wunderman
  • Client: CHECT
    

Best use of door drops

• A Northerner's Guide to London
  • Agency: TMW Unlimited
  • Client: Virgin Trains
    
• Every Man Remembered
  • Agency: Tangible (Cheltenham)
  • Client: The Royal British Legion
    
• Intelligent doordrop switches Sky on to new customers
  • Agency: Whistl (Doordrop Media) Ltd
  • Client: Sky
    
• Well Pharmacy Rebrand Door Drop
  • Agency: McCann
  • Client: Well
    
• Whole story, half price
  • Agency: SapientNitro London
  • Client: Sky UK
    

Best use of direct mail

• Can you tick it?
  • Agency: Proximity London
  • Client: Lloyds Commercial Banking
    
• Change4Life 10 Minute Shake Ups with Disney
  • Agency: OgilvyOne UK
  • Client: Public Health England
    
• Night time Safari
  • Agency: LIDA
  • Client: National Trust
    
• Rugby World Cup, within touching distance
  • Agency: Agency Inc
  • Client: Rugby World Cup 2015 Hospitality
    
• Turn a Woman's Life Around
  • Agency: LIDA
  • Client: Women for Women International
    

Best use of experiential

• Black Space
  • Agency: TMW Unlimited
  • Client: Lynx- Unilever
    
• Coffee for change
  • Agency: Leo Burnett
  • Client: Kenco
    
• Looking For You
  • Agency: OgilvyOne UK
  • Client: Battersea Cats & Dogs Home
    
• Sergio the Shoe Hunter
  • Agency: Leo Burnett
  • Client: THE OUTNET
    
• The Showroom Without a Car
  • Agency: LIDA
  • Client: Land Rover
    

Best integrated campaign

• #notanotherbrother
  • Agency:Verbalisation Ltd.
  • Client: The Quilliam Foundation
    
• Get the Hint Darling
  • Agency: Leo Burnett
  • Client: ghd
    
• Kinder Surprise - Storymakers
  • Agency: Pablo London
  • Client: Ferrero UK - Kinder Surprise
    
• Missing Type
  • Agency: Engine
  • Client: NHS Blood and Transplant
    
• The Showroom Without a Car
  • Agency: LIDA
  • Client: Land Rover
    

Best launch campaign

• MailMen
  • Agency: Publicis Chemistry
  • Client: Royal Mail MarketReach


• NSPCC Share Aware
  • Agency: Leo Burnett
  • Client: NSPCC


• Old Paradise Street Launch
  • Agency: Karmarama
  • Client: Costa


• Pink and Black
  • Agency: TMW Unlimited
  • Client: Magnum- Unilever


• The Showroom Without a Car
  • Agency: LIDA
  • Client: Land Rover

Best use of programmatic

• Normalise and Activate
  • Agency: RAPP
  • Client: Allergan


• Raising Eyebrows and Subscriptions
  • Agency: Proximity London
  • Client: The Economist


• The Surround Sound Approach
  • Agency: Periscopix
  • Client: OVO Energy


• Using programmatics to promote NESCAFÉ’s Dolce Gusto
  • Agency: Jellyfish
  • Client: NESCAFÉ’s Dolce Gusto

Craft Awards

Best use of film and/or audio

• Ben's Beginners
  • Agency: AMV BBDO
  • Client: Uncle Bens
    
• NSPCC Share Aware
  • Agency: Leo Burnett
  • Client: NSPCC
    
• Visit Soon
  • Agency: OgilvyOne UK
  • Client: British Airway
    
• Walk for Them
  • Agency: LIDA
  • Client: Alzheimer's Society
    
• Welcome to Älmhult
  • Agency: LIDA
  • Client: IKEA
    

Best writing

• #notanotherbrother
  • Agency: Verbalisation Ltd.
  • Client: The Quilliam Foundation


• NSPCC Share Aware
  • Agency: Leo Burnett
  • Client: NSPCC


• Raising Eyebrows and Subscriptions
  • Agency: Proximity London
  • Client: The Economist


• Walk for Them
  • Agency: LIDA
  • Client: Alzheimer's Society
    

Best design or art direction

• BT Sport Pub Signs
  • Agency: OgilvyOne UK
  • Client: BT Sport for Business


• Day of Memory, Part 1 Suffocation
  • Agency: Leo Burnett
  • Client: Karma Nirvana


• Hold Tight, Hand Up
  • Agency: Proximity London
  • Client: RNLI


• Protect their Curiosity
  • Agency: Table19
  • Client: Internet Matters


• The Next Photo
  • Agency: Wunderman
  • Client: CHECT

Best data strategy

• Evolve or Die
  • Agency: MRM Meteorite
  • Client: Guardian News and Media


• Listening to Leads
  • Agency: MRM Meteorite
  • Client: Vauxhall


• My Local Mothercare
  • Agency: RAPP
  • Client: Mothercare


• Raising Eyebrows and Subscriptions
  • Agency: Proximity London
  • Client: The Economist


• World's first Sugar Accumulator
  • Agency: MEC UK
  • Client: Change 4 Life

Best brand building campaign

• ARDBEG'S GONE SPACE AGED
  • Agency: Story UK
  • Client: ARDBEG SINGLE MALT WHISKY
    
• Arrive Awesome
  • Agency: TMW Unlimited
  • Client: Virgin Trains
    
• It's S6 and You Know It - Samsung Hijacks Search
  • Agency: Starcom
  • Client: Samsung
    
• Night time Safari
  • Agency: LIDA
  • Client: National Trust
    
• Pump Challenge
  • Agency: Wunderman
  • Client: Shell
    

Best customer acquisition campaign

• Credit Revelations
  • Agency: Proximity London
  • Client: Capital One
    
• King of the Hell
  • Agency: Karmarama
  • Client: Honda
    
• Ovo Energy: The challenger brand seizing share by taking the pain out of Pay As You Go.
  • Agency: The Sharp Agency Ltd.
  • Client: OVO Energy
    
• Raising Eyebrows and Subscriptions
  • Agency: Proximity London
  • Client: The Economist
    
• Student Acquisition Campaign 2014
  • Agency: TMW Unlimited
  • Client: HSBC
    

Best use of technology

• #NoteMyDay
  • Agency: Harte Hanks
  • Client: Samsung Mobile


• Looking For You
  • Agency: OgilvyOne UK
  • Client: Battersea Cats & Dogs Home


• The Mood Blanket
  • Agency: OgilvyOne UK
  • Client: British Airways


• The Next Photo
  • Agency: Wunderman
  • Client: CHECT


• Welcome to Älmhult
  • Agency: LIDA
  • Client: IKEA

Best creative solution or innovation

• Day of Memory, Part 1 Suffocation
  • Agency: Leo Burnett
  • Client: Karma Nirvana
    
• Dev Story/*Hack the Code*/
  • Agency: MRM Meteorite
  • Client: Intel
    
• Looking For You
  • Agency: OgilvyOne UK
  • Client: Battersea Cats & Dogs Home
    
• The Next Photo
  • Agency: Wunderman
  • Client: CHECT
    
• Turn a Woman's Life Around
  • Agency: LIDA
  • Client: Women for Women International
    

Best customer journey

• Evolve or Die
  • Agency: MRM Meteorite
  • Client: Guardian News and Media


• My Local Mothercare
  • Agency: RAPP
  • Client: Mothercare


• O2 Refresh
  • Agency: LIDA
  • Client: O2


• Old Paradise Street Launch
  • Agency: Karmarama
  • Client: Costa


• Wyevale Garden Centres
  • Agency: WDMP
  • Client: Wyevale Garden Centres

*Here's another nudge for you to get your party frocks ready for DMA Awards night at Old Billingsgate on Tuesday 1 December. Table bookings now open. See you there.*