Omaid Hiwaizi

Omaid is one of the industry’s hybrids: after studying Mathematics at Cambridge University, he embarked on a career as a creative, designing i-D magazine and founding direct marketing agency Hubbard Hiwaizi McCann. At HHM he started as Creative Director, then took on the role of Director of Difference (delivering innovation in process, culture/environment and services to differentiate the agency proposition) before finally becoming the Planning Director. Omaid subsequently founded interactive communications agency Crayon, where he was the Planning Partner, before going on to launch the strategy function at digital agency Fortune Cookie, leading the planning department at integrated agency Chemistry and driving the thinking for marketing and ecommerce clients at global digital agency SapientNitro.

Omaid now leads Geometry Global’s marketing strategy, brand planning and digital strategy thinking in the UK. He works on both national and global clients across the widest range of disciplines from advertising, direct and retail marketing, social and CRM-based engagement, to service-based utility and experience-based brand activation.