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Councils

Get to know our council and committee members and find out what they do.
For more information please
contact the DMA.
The Direct Marketing Association
DMA House
70 Margaret Street
London W1W 8SS
Tel: 020 7291 3300
Fax: 020 7291 3301


Infographic - Email tracking report 2012

Thu 25 October 2012 9:22 BST
Infographic - Email tracking report 2012

Consumers are the ultimate judges of how well the email marketing industry is performing. That’s why the annual email tracking report jointly commissioned by the Dma, fast.maP and alchemy Worx provides such valuable insight for marketers: it tells us what consumers really think of the marketing emails they receive, the content they prefer, what captures their attention and what turns them of.

This infographic summarises the report's key findings: reveals that consumers are signing up to receive regular emails in ever-greater numbers, with 55% of consumers reporting that they now receive 20 or more emails from brands they trust every week.  Some of these emails are transactional, but the research suggests that simply increasing frequency remains a strong option worthy of testing for many senders. Click here to read the report in full.

Email Tracker


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