Introduction

The DMA Code is the code of conduct to which you and all DMA members must work, on top of all legal requirements.

But the Code is much, much greater than just a rulebook: it stands as an aspirational agreement between you, the DMA and your fellow members to inspire our industry to serve each customer with fairness and respect – and, in consequence, to cultivate a profitable and successful commercial ecosystem.

Under the hero principle Put your customer first, the Code promotes the evolution of one-to-one marketing as an exchange of value between your business, looking to prosper, and your customer, looking to benefit.

The DMA is committed to helping you put your customer at the heart of everything you do, in order that your business can prosperously grow to be enjoyed, prized and ultimately