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Councils

Get to know our council and committee members and find out what they do.
For more information please
contact the DMA.
The Direct Marketing Association
DMA House
70 Margaret Street
London W1W 8SS
Tel: 020 7291 3300
Fax: 020 7291 3301


Email Marketing

This report looks at the implications of the increasing digitisation of society for retailers, identifying the challenges and opportunities it presents. The report content is informed by insights from
Tue 21 May 2013 5:06 BST

  
This whitepaper by Neopost talks about improving customer communications.
Tue 21 May 2013 4:38 BST

  
This National email benchmarking report H1 2012 released in 2013 contains data collected during the first half of 2012. The survey is completed by leading UK email service providers (ESPs) who deliver
Mon 20 May 2013 11:48 BST

  
We all know that data drives revenue but how can you make the most of the huge volume of information out there? Operations director at Profusion Riaz Kanani has 3 steps to getting started with data.
Thu 09 May 2013 9:34 BST

  
Owner of Email Marketing Reports website, Mark Brownlow explains why short copy and subject lines often win, but not always.
Thu 09 May 2013 9:22 BST

  
Online marketplace Etsy uses genuine conversations and a community of like-minded folk to reach out to Kath Pay, co-founder of Plan to Engage.
Thu 09 May 2013 9:18 BST

  
The personal injury referral fee ban came into effect on 1 April 2013. Legal adviser at the DMA, Jessica Tyrrell, looks at the effect it has on claims management companies and the businesses who work
Mon 29 April 2013 9:07 BST

  
Commercial interests are gaining ground in EU data protection reforms negotiations and the EU appears to have backtracked on plans to make marketing opt-in only.
Mon 29 April 2013 8:50 BST

  

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