Company Information
RedEyeMiss Katie Traynier - Marketing Manager |
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26 Shenley Pavilions Chalkdell Drive Shenley Wood Milton Keynes Buckinghamshire MK5 6LB |
Phone: 01908 340 990 Fax: 01908 340 999 Web: www.redeye.com |
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| Employees: 26-50 employees | ||
| RedEye helps clients improve conversion by offering an integrated service of web analytics, email marketing and website usability. Our unique services help clients understand their customers and target them effectively. RedEye extract actionable analytics from client data to understand user behaviour and produce behavioural email campaigns. Using behavioural email ensures all email communication is relevant and timely to each individual customer. This solves deliverability problems and helps clients receive white list status. Ultimately behavioural email improves conversion, ROI and has resulted in incremental sales of 20%. The biggest block to rolling out a successful behavioural email program is the complication of data integration. At RedEye our single database approach including all web site data, all channel data, all email data and transactional data, bypasses this block. Unique in the industry, RedEye’s integrated database allows you send out hundreds of different variables of behavioural email including customer value, purchase history and visiting a specific page. Forrester Research recently found that marketers integrating web analytics data with email can generate nearly 4 times more revenue and 18 times greater net profits compared with marketers using simple untargeted mailings. The fact is consumers are becoming ever more choosy about which emails they interact with. To overcome this email marketing needs to be relevant to the receiver. The best way to do this is better segmentation and targeting. Behavioural email targets consumers based on their website browsing behaviour. This enables marketers to personalise email offers such as basket abandonment. Targeting customers and prospects based on browsing behaviour and producing personalised emails can drive the 20% improvement most online marketers need to grow their business. The basket abandonment programmes we run for clients typically generate an extra 2%-4% incremental sale. Clients include Sainsbury's Bank, Legal & General, Interflora, Wilkinson, Monarch, Butlins, COI and Direct Gov. |
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