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Glossary
These pages are provided to help you understand the terminology used within DMA Inserts Manager.
Program TypeYou can select what you would like your promotional material to be sent with:
Interest Area:The interest area of the prospective customers that you will be contacting.CoverageGeographic coverage. You can select:
Mailing FrequencyHow often the company is sending their regular communications.DescriptionProvide a brief, unbiased outline of the type of data contained within the list and which sector it is best aimed at, e.g. retail, financial servicesBase RentalThe cost of using the insert opportunity to send 1000 pieces of your promotional material.
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