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Business Plan

The Field Marketing Council has identified the following key annual objectives:
  • Business Development - recognition and promotion of field marketing as an important and highly successful direct marketing discipline.

  • Industry standards - to ensure all DMA field marketing companies adhere to the highest possible industry standards and abide by the Field Marketing Code of Practice. Ensure members and non-members have access to tools and guidance material to operate effectively within the field marketing industry.

  • Events - improve and maintain the skills of people working within the arena by initiating a certificate in Field Marketing competency. Organise a conference targeting clients as well as the industry.

  • Education - to educate about the field marketing medium over the long term. This will be achieved through a combination of lectures and DMA workshops. The FMC is also working to ensure the inclusion of Field Marketing in established Marketing Qualifications.

  • Legislation - to be able to offer the highest standards of legal information for members. Notably full support with Employment Law.
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For more information please contact the DMA.

Phone: 020 7291 3300

Email: fmbec@dma.org.uk
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THE DIRECT MARKETING ASSOCIATION (UK) LTD. TEL: 020 7291 3300 EMAIL: INFO@DMA.ORG.UK
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