Information/FAQs

Glossary of general data related terms for direct marketers

With high standards in data hygiene now a pre-requisite for direct marketers, being up to date with suppression products and volumes is essential. Fast Facts suppression update from the Data Council supplies all the information you will need.

With high standards in data hygiene now a pre-requisite for direct marketers, being up to date with suppression products and volumes is essential. Fast Facts suppression update from the Data Council supplies all the information you will need.

With high standards in data hygiene now a pre-requisite for direct marketers, being up to date with suppression products and volumes is essential. Fast Facts suppression update from the Data Council supplies all the information you will need.

With high standards in data hygiene now a pre-requisite for direct marketers, being up to date with suppression products and volumes is essential. Fast Facts suppression update from the Data Council supplies all the information you will need.

With high standards in data hygiene now a pre-requisite for direct marketers, being up to date with suppression products and volumes is essential. Fast Facts suppression update from the Data Council supplies all the information you will need.

With high standards in data hygiene now a pre-requisite for direct marketers, being up to date with suppression products and volumes is essential. Fast Facts Suppression from the Data Council supplies all the information you will need…

In this issue of Data Speak, Mark Roy writes about environmental issues to consider for the New Year.

Mark Chipperfield explains why data is not only important for people working with data.

Iain Lovatt argues the case of opt-out and explains why the industry should follow this course.

Adrian Gregory talks about the threats data misuse poses on the direct marketing industry.

Chris Morris advises readers on how to make sure your DM is up for the environmental challenge. For more information on how the DMA is meeting the environmental please read Green Matters.

Tim Drye explains the spectrum of data, the pitfalls of dealing with data and how data, if used correctly, can give insight into the way people behave.

How to be prepared for dissatisfied customers, leave them satisfied with your service and more likely to come back to you in future - Mark Arnold of DLG advises on incorporating dealing with potential consumer complaints into your campaigns.

What''s new! Twenty years of data under the microscope...This year sees the celebration of 20 years of the IDM, a milestone which has set Scott Logie of occam-dm thinking about what progress and changes the dm industry has seen over the past two decades.

In this month’s Data Speak, Chris Duncan questions whether the “single customer view” is attainable in practical terms and, if not, what the long term implications are for data strategies...

How an integrated campaign made student TV Licences ‘the norm’ over evasion on-campus - campaign for BBC TV Licensing by Proximity London

For national charity Heart Research UK, having a database fit for marketing use was essential to their growth plans. In this case study see how data-engineering consultancy Rocket Science cleaned and enhanced an existing database with the resulting 14% increase in donations...

A simple guide to help gauge the typical match rates you can expect when matching customer and prospect data to industry suppression and data cleansing files.

This survey, covering views of over 30 of the top UK companies, is the most extensive practitioner survey of data quality to-date. It covers the Financial Services, Utilities, Telecoms and Retail sectors.

Since its launch in May, the World Intelligence website has received a great deal of interest, both from DMA members and other DMA’s across the globe. Fedelma Good, chair of the working party responsible for the website, gives us a progress report and looks at the potential of the resource.