Curate By

  • Theme
  • Sector
  • Channel
  • Show All

Connect to


Consumers have long understood the data value exchange - in return for giving their personal information to the brands they trade with they get discounts, loyalty points, free entry into prize draws and the like. Major loyalty programmes like Tesco Clubcard, Nectar and Air Miles have all educated consumers about the apparent value their data has to companies.

This method of capturing and permissioning data has worked well for the last several decades. But it could be about to change in the wake of new legislation and a heightened awareness among individuals about their data rights. Combined with recent data breaches and an ongoing perceived abuse of personal information by marketers, a new exchange needs to be negotiated. Click here to read the report in full.

Join the discussion

Please login to comment.

There are currently no comments.

Related Articles

Data is a dirty word within creative departments, grouped with its awkward cousins, inspection, measurement and tracking. It is perceived as a barrier to progress and the lifeblood of those who wish to control and monitor creativity. To me, this attitude is ridiculous.


As the social media council we hold a monthly poll to get insight in to organisations real thoughts and feedback on a wide range of social media related topics.

Last month was the interesting subject of paid social media presence and how successful people have been with or without paying for reach.

Want to know the results?


EU Data Protection reform is well and truly on its way, but how will marketers adapt to the new stricter regulations? It's not something to ignore and you can't risk non-compliance, so make sure you brush up on what's happening!

We have fundamentally re-designed the DMA Code to work intuitively for both marketers and customers. This approach to self-regulation recognises the need to focus on principles that go above and beyond compliance with the law.