Press Release
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20 Mar 2013 1:12 GMT
Brand marketers must follow in the footsteps of Barack Obama's 2012 re-election campaign to succeed in producing pe
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07 Mar 2013 9:39 GMT
Banks are failing to capitalise on financial product cross-selling opportunities with existing customers, new resea
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27 Feb 2013 1:14 GMT
Consumer willingness to share information with brands has rocketed in the past 18 months, according to research pub
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08 Feb 2013 2:31 GMT
The Direct Marketing Association (DMA) today [8 February 2013] called on senior executives in brands, agencies and
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05 Feb 2013 9:39 GMT
Senior brand marketers are bullish about the prospects for email marketing budgets, with the majority predicting a
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15 May 2013 09:35 BST
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14 May 2013 10:47 BST
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18 Apr 2013 10:03 BST
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15 Apr 2013 12:01 BST
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11 Apr 2013 10:39 BST
