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Twitter enhances geo-targeting for marketers

14 Sep 2012 9:46 BST Back
Twitter enhances geo-targeting for marketers
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Twitter has announced enhancements to its targeted ads service which will allow marketers to target specific regions in the UK and Japan. 

UK marketers can now book a Twitter ad campaign that specifically targets users in London, Birmingham, Manchester, Leeds, Glasgow and Liverpool, for example.

A Twitter blog post gives examples of how marketers could use the service: “Retailers can use Promoted Tweets to promote distinct offers to users in Manchester and London, or a US state-wide political campaign could focus its Promoted Accounts campaigns precisely where a candidate is running for office.

“In short, as marketers, you will reach the users you’re seeking more easily, in real time, and users will see more relevant, useful Promoted Tweets and Accounts in their Twitter web and mobile apps.”

Twitter introduced targeted Tweets based on location and device in July for advertisers on 31 August. 

Posted by

Smarayda Christoforou

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