Twitter email leaks charges per follower
|12 Dec 2011 2:01 GMT||Back|
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Twitter has unwittingly revealed what it charges brands for each Twitter follower they gain. This comes just days after Twitter unveiled sweeping changes to give companies more prominence on its site.
As reported in The Drum, a leaked email from Twitter’s sales department to prospective advertisers has revealed for the first time what the micro blogging service is charging.
It costs brands between $2.50 and $4 per follower and $0.75 to $2.50 for each click, favourite, retweet or reply.
All advertisers must commit to a campaign of at least three months and a minimum spend of $15,000.
Last week Twitter announced a major site redesign, which will include ‘brand pages’ similar to Facebook and Google+ company pages.
Promoted tweets already allow companies to tweet messages to relevant Twitter users who are not followers. As well as promoted tweets, the new brand pages will feature ads, and they will be able to customise them by adding a large headers, images and video. American Express, Best Buy, McDonalds and Pepsi are among the launch partners for the new brand pages.
Twitter stresses that the changes are designed to enhance the experience of the user and it is rolling out a new version of the site over the next few weeks, dubbed Fly Twitter.
Features include redesigned profile pages, based around four headings. They are Home (a new version of your Timeline), Connect (all tweets that have been retweeted), Discover (a hashtag which features trending topics and popular discussion on the internet), and Me (everything going on in user’s stream and activity of people they are following).
A Twitter blogpost said: “We’ve simplified the design to make it easier than ever to follow what you care about, connect with others and discover something new.”