Change 4 Life, the Government’s public health initiative, has launched a New Year marketing campaign to help families cook healthy food on a budget. 

The Supermeals campaign will offer money off healthy ingredients, such as fruit, vegetable and low fat yoghurts at supermarket chains Aldi, Asda and the Co-op. 

The Department of Health will distribute four million recipe cards to families already signed up to Change4Life through door drops, press inserts, Asda and health non-governmental organisations. 

Ainsley Harriott will publish a free cookbook with a month’s worth of healthy dishes people can create for less than £5. 

Fifty thousand copies of the Change4Life cookbook will be available free through The Daily Mirror from 20 January with Asda as redemption partner. A further 50,000 free copies will be made available to Change4Life supporters.

A new online recipe finder will help families plan their meals while YouTube cooking tutorials with Ainsley Harriott will also be available on the Change4Life website. 

Public Health Minister Anne Milton said: “The New Year is a good time to think about losing weight. The Supermeals campaign will give us all some great ideas for balanced meals on a budget.

Posted by

Sarah Wright