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Social media use by top firms on the rise

18 Apr 2012 10:12 BST Back
Social media use by top firms on the rise
Chalk board showing monetary benefits of social media

Also in the news

Fortune 500 companies have a huge social media presence – 58% of them have an active corporate Facebook account and 62% an active Twitter account.

Coca-Cola has the most ‘Likes’ on Facebook, with 40m (by February 2012). Starbuck comes second with just under 29m. The data appears in an infographic compiled by

Google has the most Twitter followers (4,350,098), up 23% since September 2011. 

Blogging appears to be less important in the Fortune 500. Less than a quarter (23%) of them has a public-facing corporate blog, compared to 37% of INC 500 ones (fastest growing companies). 

Specialist retailers are the most prolific bloggers, closely followed by computer software/office equipment firms. Insurance and IT firms had the lowest number of blogs.

Posted by

Smarayda Christoforou

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