Online sales hit new highs during Christmas 2012
|11 Feb 2013 10:59 GMT||Back|
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Online sales on Boxing Day 2012 increased by almost 45% compared to the same day in 2011, according to new IBM research.
The number of consumers using a mobile device to visit a retailer’s website on Boxing Day reached 30.72%, up from 19.8% in 2011.
The figures appear in the IBM’s UK Online Retail Christmas Recap Report 2012, which looks at key dates during the Christmas season.
They include ‘Mega Mondays’ – the last Monday of November and the first Monday in December. (Mondays are generally stronger in sales for online retailers in the UK.)
Data from Monday 26 November 2012 and Monday 28 November 2011 found:
The number of consumers using a mobile device to visit a retailer’s site reached 21.5%, up from 12% in 2011.
The number of consumers using their mobile device to make a purchase increased to 15.7%, up from 9.8% in 2011.
The iPad generated more traffic than any other mobile device, reaching 15.84% of online shopping, an increase of 109% from 2011.
Social shopping played a part, with shoppers referred from social networks such as Facebook, Twitter, LinkedIn and YouTube generating 0.19% of all online sales.