Search

Councils

Get to know our council and committee members and find out what they do.
For more information please
contact the DMA.
The Direct Marketing Association
DMA House
70 Margaret Street
London W1W 8SS
Tel: 020 7291 3300
Fax: 020 7291 3301


Old meets new in ‘pop-up Japanese restaurant’ campaign

04 Aug 2011 12:09 BST Back
Old meets new in ‘pop-up Japanese restaurant’ campaign

Also in the news

Japan’s Prime Brew, Kirin Ichiban brings street art, beer and a slice of old Japan to London’s Brick Lane this week, with the installation of a temporary pop-up Yatai restaurant.

Designed to engage all the senses, the experiential marketing campaign is the result of a collaboration between top London Japanese chefs, artists, short film makers, charities brought together by brand placement agency, Be Communications and experiential field marketing agency, N2O Ltd

As well as Kushiage (deep-fried skewer dishes served on bamboo sticks), Kirin beer and the chance to enter the Kirin First Cut Short Film Competition, visitors will have the opportunity to own original, commissioned street art. 

To give the installation the right vibe – Brick Lane attracts art-lovers and creative types – N2O commissioned art collective, Soulful Gallery to produce a series of Japanese urban street art walls. 

People will be able to bid to own one of the original street art wall panels by bidding in a Six-day Silent Auction, which ends on Monday 8 August 2011. 

All the money raised will go to the Japan Society Tohoku Earthquake Relief Fund.  

This experiential marketing campaign shows how powerful a collaborative effort can be. With so many entry points (food, drink, short film competition, art buying) and with some of the funds going to charity it is engaging people on many levels. 

Posted by 

Nicola Carpenter

This website only uses essential cookies.