O2 More hits the six million mark
|08 Sep 2011 4:45 BST||Back|
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O2 Media has tripled the customer base of its personalised media platform (O2 More) from two million to six million in just six months.
O2 Media launched O2 More in November 2009, a service its customers could opt into to receive offers from brands in categories they’re interested in.
O2 claims that 93% of people open messages within five minutes which makes O2 More an extremely effective mobile marketing platform.
The company also says that O2 More reaches a larger audience than traditional advertising channels, including the launch night of Big Brother on Channel 5.
“The biggest challenge for brands is to create a direct conversation with consumers, and drive engagement through relevancy, says Shaun Gregory, managing director of O2 Media.
“It’s on this premise that O2 More was created, and the fact we’ve broken through six million within two years is further validation that consumer attitudes are changing and there is a willingness to interact and engage. It is now a ‘must buy’ for anyone that’s serious about mobile advertising.”
In August O2 launched Priority Moments, a location-based loyalty scheme for its customers, with deals from a growing list of brands such as Odeon, Harvey Nichols, WHSmith and Zizzi.
O2 says the two services work differently – More raises awareness while Priority encourages people to redeem offers.