Mobile internet use set to hit 50%
|05 Sep 2011 2:35 BST||Back|
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Nearly half of people (45%) in the UK have used a mobile phone to surf the internet in 2011, according to the Office of National Statistics (ONS) annual survey.
The survey also reveals that 51% of people have accessed the web from their mobile in the last three months. In 2010, only 31% of people said they’d used their mobile phone to go online.
It’s a clear indication of the rapid growth of mobile internet use and the popularity of smartphones.
The highest increase is among the young, with 71% of 16-24 year olds saying that they surf the web from their mobile phone.
Another interesting trend is the growth of social media use. Overall, 57% of adults used social networks in 2011, up from 43% in 2010.
It comes as no surprise that practically all (91%) of 16-24 year olds have used social media in the last year.
Growth levels slow as age increases, with 65% of 25-34 year olds now using social networking. This drops to 49% in the 35-44 age group, 33% for 45-54 year olds, 21% for 55-64 year olds, and a relatively modest 8% for over 65s.
Data security is still an issue among UK consumers. Nearly a quarter (21%) said they did not believe their skills were sufficient to protect their personal data.
Men are also more likely to access the internet from their mobile phone – 51% compared with 39% of women.
The use of wireless (WiFi) hotspots has almost doubled. Nearly five million people have connected to WiFi hotspots via laptops, iPads and other portable devices over the last 12 months. In 2010, the figure was just 7%.