Mobile internet set to overtake PCs by 2015
|12 Sep 2011 4:37 BST||Back|
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By 2015, more people in the US will use mobile devices to access the internet than PCs or other fixed-line devices, according to the International Data Corporation (IDC).
The IDC predicts that as smartphones begin to outsell more basic phones, and as media tablet sales explode, the number of mobile internet users will grow by a compound annual growth rate of 16.6% between 2010 and 2015.
The company also forecasts that the number of people accessing the internet on PCs in the US will first stagnate and then slowly decline. Western Europe and Japan will not be far behind the US in following this trend.
Other findings from the research include:
Worldwide, the total number of internet users will grow from two billion in 2010 to 2.7 billion in 2015.
Global B2C e-commerce spending will grow from US$708bn in 2010 to US$1,285bn in 2015.
Worldwide online advertising will increase from US$70bn in 2010 to US$138bn in 2015, with its share of total advertising across all media growing from 11.9% to 17.8%.
“Forget what we have taken for granted on how consumers use the Internet,” said Karsten Weide, research vice president, Media and Entertainment. “Soon, more users will access the web using mobile devices than using PCs, and it’s going to make the internet a very different place.”