Search

Councils

Get to know our council and committee members and find out what they do.
For more information please
contact the DMA.
The Direct Marketing Association
DMA House
70 Margaret Street
London W1W 8SS
Tel: 020 7291 3300
Fax: 020 7291 3301


MasterCard signs mobile payment deal with Orange owner EE

28 Aug 2012 10:47 BST Back
MasterCard signs mobile payment deal with Orange owner EE
Man holding mobile handset

Also in the news

MasterCard has signed a five-year deal with EverythingEverwhere (EE) to develop a co-branded mobile payment system for Orange and T-Mobile customers.

The mobile payment system will enable Everything Everywhere’s 27 million UK customers to make near field communication (NFC) contactless payments at more than 100,000 retailers in the UK. 

The payment processing giant and the UK’s largest mobile phone operator will later expand the service to include money transfers and loyalty rewards.

MasterCard and Everything Everywhere have been working together for the last three years on Orange QuickTap, the first commercially available NFC-enabled payments service in the UK, and the Orange Cash prepaid card. 

In July, MasterCard signed a mobile payments deal with Deutsche Telekom covering Germany and other T-Mobile operations in Europe, which was reported in Tech Crunch

Gerry McQuade, chief marketing officer at Everything Everywhere, said: “By moving our existing co-branded card offers onto mobile devices, we are closer to a world where our customers will be able to use their phone to pay for travel to work, pay for small purchases and take advantage of loyalty rewards from their favourite retail outlets.” 

Posted by

Smarayda Christoforou

For more articles on mobile marketing please visit the DMA Mobile Marketing Council blog. 

This website only uses essential cookies.