Google+ opens up to brands
|08 Nov 2011 3:44 GMT||Back|
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Google has just launched its Google+ Pages for brands, and Angry Birds, Mumsnet and Burberry are some of the first brands to launch their profiles.
Google+ Pages are the search engine giant’s answer to Facebook Pages, and Bradley Horowitz, vice-president of product, said it was the “biggest product launch on the site to date”. Google+ currently has more than 40 million members.
Horowitz believs that companies will be drawn to Google+ by its unique features such as Hangouts, Google Circles and full integration with Google-owned YouTube.
Vice-president of Engineering, Vic Gundotra wrote in a blog post. “Today’s launch of Google+ Pages can help people transform their queries into meaningful connections, so we’re rolling out two ways to add pages to circles from Google search.”
Google is testing a feature called Direct Connect, which will allow people to call up an organisation’s Google+ Page by adding a “+” before the name in Google Search. So, a search for + Mumsnet, will take the user straight to the organisation’s Google+ Page not the search results page.
It’s a compelling prospect for brands to have users funnelled straight to their Google+ page without the distraction of other search results or third-party sites.
To help businesses get started, Google has also launched Google+ Your Business – a how-to for companies on how to set up their accounts.