Google hits Interflora's SEO ranking
|25 Feb 2013 12:18 GMT||Back|
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Interflora's homepage has disappeared from the first page of Google's results when you search for 'Interflora'.
Google appears to have sent Interflora to search engine Coventry after a Valentine's Day promotion, which saw the UK flower delivery service place links on over 150 regional news sites all over the UK in the days and weeks leading up to 14 February.
Google has also issued a warning to publishers and brands who are bypassing its PageRank rules.
Google's head of search and spam, Matt Cutts wrote on Google's Webmaster blog: "Please be wary if someone approaches you and wants to pay for links or 'advertorial' pages on your site that pass PageRank.
"Selling links (or entire advertorial pages with embedded links) that pass PageRank violates our quality guidelines, and Google does take action on such violations.
"We recommend you avoid selling (and buying) links that pass PageRank in order to prevent loss of trust, lower PageRank in the Google Toolbar, lower rankings, or in an extreme case, removal from Google's search results."