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Would you recommend the DMA?
Some DMA members from different areas of the direct marketing spectrum talk about why they would recommend joining the DMA. They all see their membership as an added value to their business, helping them meet with like-minded people and be the first to hear about the latest developments in the industry.
DMA -- How to comply with cookies law 2011 part 2 of 4
Find out about the steps the Government is taking to help businesses comply with the new cookies regulations. This short video covers work on developing enhanced browser settings and the contentious subject of third-party cookies and online behavioural advertising.
Dr Simon Miller
Head of telecoms regulations and e-privacy, Department for Culture, Media and Sports
Get practical advice on how businesses can move towards compliance with the new cookies law from the head of marketing privacy at Barclays. In this short video you'll find out about the steps Barclays is taking to prepare the different areas of its business for compliance and how they relate to the ICO guidance.
Head of marketing privacy, Barclays Bank and DMA Board member
What impact will the cookies law have on web analytics? An industry expert clears up the confusion about what web analytics does -- it measures traffic to a website not track people across websites. Find out what could be in store for web analytics over the next 12 months and get tips on what organisations can do to ensure their web analytic cookies are compliant.
Country manager UK and Ireland, AT Internet
John Price, director at Price Direct Ltd
John Price, director at Price Direct Ltd and chair of the DMA Contact Centres and Telemarketing Council, sees the DMA as the voice of the direct marketing industry. He explains how within the telemarketing sphere, it gels a group of people that have a unique awareness of what engages people.
John Ellis, sales director at Sunline Direct Mail Ltd
John Ellis, sales director at Sunline Direct Mail Ltd (chair of the Mailing Houses Council and member of DMA North Council), sees DMA membership as a great networking and collaboration opportunity.
Guy Hanson, development director at the Database Group
Guy Hanson is business development director at the Database Group and sits on the Email Marketing Council. He finds the DMA useful for the research and reports it produces, as well as keeping him up to date with upcoming legislation.
Bill Gilbert, managing director at Aegon Direct Marketing Services Europe
Bill Gilbert, managing director at Aegon Direct Marketing Services Europe and chair of the Financial Services Council, values his DMA membership for the lobbying the DMA undertakes with government and the insights it provides on regulation and compliance issues.
Adrian Gregory, chairman of DQM Group
Adrian Gregory is chairman of DQM Group sits on the DMA Data Council. He explains how the DMA can help brands and marketers interact with consumers and handle data in the right way.