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FTSE 100 use of LinkedIn up by 35%

24 Jul 2012 12:50 BST Back
FTSE 100 use of LinkedIn up by 35%
Senior business person in London office

Also in the news

The number of people using LinkedIn to connect with FTSE 100 companies grew by 35% from December 2011 to June 2012.

And, 86% of FTSE 100 businesses use LinkedIn to connect with 1.9 million people. 

PR agency, The Group carried out the research, which reveals that LinkedIn has become the most popular social networking site for the UK’s top firms. 

According to the survey, Uniliver has almost a quarter of a million LinkedIn followers (225,476), HSBC has 158, 625 followed closely by Royal Dutch Shell with 158,467. 

"Our update to the FTSE100 Social Media Index reveals the large and growing circle of influence that FTSE100 companies have created online," says Cathal Smyth, managing director at The Group.

"LinkedIn is clearly becoming an essential channel for businesses wishing to connect with important audiences and in particular it has become an important aspect of corporate recruitment."

Other social media sites are also seeing activity from UK’s top businesses. FTSE 100 companies have around 1.7 million followers on Twitter – up 70% from six months ago – and 19 million fans on Facebook.

YouTube has also seen a big increase in business use, with views of corporate videos up by 79%. 

Google+ hasn’t fared so well. Of the 50 FTSE 100 companies with a Google+ account, only 12 of them are using them on a regular basis.  

The number of  FTSE 100 companies that blog hasn’t gone up from last year – it remains at 16 and blog posts have fallen by almost half (45%). 

Posted by 

Smarayda Christoforou

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