First Direct turns to crowdsourcing for digital marketing
|02 Aug 2011 10:55 BST||Back|
Also in the news
First Direct has launched ‘first direct Lab’, a crowdsourcing platform that will give customers a stake in the online and telephone bank’s digital marketing efforts.
Customers will be able to give their opinions on everything from future changes to the website to how the bank could use Quick Response (QR) codes and rate content, products and services.
First Direct will update the platform with content relating every month, including website ideas and product innovations. For example, the bank is asking people for input on its smartphone mortgage comparison app.
Paul Say, head of marketing at First Direct, told Marketing Week: “Social media conversations can go anywhere… the real test is taking feedback and translating that into ideas.”
Talking about first direct Lab, he went on to say: “This is about changing the way people interact with banks by giving them a stake in some of the products and services that allow them to manage their personal finances.”
In a recent blog on WSI Digital Marketing Maribel Guiste, vice-president of franchise operations at WSI explains that crowdsourcing is a great business strategy. It generates a wide range of opinions and insight a company may not have access to otherwise.