Search

Councils

Get to know our council and committee members and find out what they do.
For more information please
contact the DMA.
The Direct Marketing Association
DMA House
70 Margaret Street
London W1W 8SS
Tel: 020 7291 3300
Fax: 020 7291 3301


Financial services firms like Twitter more than Facebook

18 Aug 2011 12:00 BST Back
Financial services firms like Twitter more than Facebook
DMA News

Also in the news

Twitter is the most popular third-party social media site among financial services firms, according to a survey by market research specialists, Corporate Insight. 

The survey was carried out in early August and found that 68% of the companies were on Twitter (up 10% from October 2010) while Facebook sign-ups went up by just 3%, from 56% to 59%. 

Corporate Insight surveyed 85 companies across the banking, brokerage, asset management and banking sectors. 

When Corporate Insight carried out its first social media study in 2008 only 15% of financial services firms had a Twitter profile and less than a third had a Facebook page. 

So why is the financial services industry choosing Twitter over Facebook? 

“Facebook is more of a relationship-driven community, whereas Twitter is more content-driven,” explained Alan Maginn, senior analyst at Corporate Insight. 

“Facebook is a more challenging environment for businesses because, in order to be successful, they must foster a relationship with their fans. With Twitter, they can concentrate more on the value of the content they produce.”

Posted by

Neil Turner

This website only uses essential cookies.