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Facebook turns us all into advertisers

05 Oct 2012 9:59 BST Back
Facebook turns us all into advertisers
DMA News

Also in the news

Facebook is testing a product that will allow ordinary users in the US to promote their personal posts in their friends’ news feeds.

Ordinary Facebook users will be able pay to for their posts to appear higher up in their friends’ news feeds. 

“When you promote a post – whether it’s wedding photos, a garage sale, or big news – you bump it higher in news feed so your friends and subscribers are more likely to notice it”, says a Facebook blog post. 

At present, Facebook places unpaid posts from friends at the top of news feeds according to how many Likes and comments they have had. 

Facebook started testing the product in New Zealand in May before extending it to more than 20 other countries. The current price for promoting a post on Facebook is $7 (£4.30) per post. 

“It’s also an interesting way for Facebook to get more data out of their users, because anybody who pays to promote a post will supply their credit card information,” says Rebecca Lieb, an analyst at the Altimeter Group. 

Some Facebook users oppose this move and have set up groups like “End Promoted Posts” and “Against paying money to announce/promote posts”.  

Posted by

Smarayda Christoforou

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