Get to know our council and committee members and find out what they do.
For more information please
contact the DMA.
The Direct Marketing Association
DMA House
70 Margaret Street
London W1W 8SS
Tel: 020 7291 3300
Fax: 020 7291 3301

Facebook traffic worth more than Pinterest

30 Aug 2012 11:18 BST Back
Facebook traffic worth more than Pinterest
Facebook web page

Also in the news

Facebook visitors are five times as likely to become a paying customer than those on Pinterest, a new study by QuBit has found. 

The research published by customer data platform QuBit and reported in The Drum  analysed the social media traffic directed to transactional websites. 

The research revealed that paths to purchase involve multiple visits from different sources with paths from social networking sites taking three times longer (on average) than non-social sites. 

As reported in The Drum, Graham Cooke, CEO of QuBit, said: “Understanding the value of social is going to be key to establishing its worth as a marketing channel. Many of the ways that people have used to measure the value of social in the past have been flawed and have missed some important aspects of its contribution to sales. “These figures would seem to indicate that some of the recent scepticism about Facebook’s advertising model might be misplaced.”

Posted by

Smarayda Christoforou

Give social media networks marks out of 10. Click here to take the DMA social media survey. 

This website only uses essential cookies.