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DMA welcomes Justice Select Committee’s call for EU data laws to be sent ‘back to the drawing board’

01 Nov 2012 9:39 GMT Back
DMA welcomes Justice Select Committee’s call for EU data laws to be sent ‘back to the drawing board’
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The Direct Marketing Association (DMA) has welcomed the Justice Select Committee's recommendations to the European Scrutiny Committee, which call for the EU data protection proposals to go 'back to the drawing board'.

In September, the DMA submitted evidence to the Justice Select Committee's inquiry, which detailed industry's many concerns about the draft EU Data Protection Regulation. Chief among the concerns were requirements for gaining explicit consent for the processing of most data, redefining personal information to include cookies and IP addresses, and introducing a new ‘right to be forgotten’. The report also cites specific issues that the DMA raised in the inquiry with regards to data breach notifications.

The Information Commissioner, Christopher Graham, and chairman of the Justice Select Committee Sir Alan Beith MP, both state that the draft Regulation is unworkable because it is too over-prescriptive.

Commenting on the recommendations Caroline Roberts, director of public affairs for the DMA, said:

"We're pleased that the Justice Select Committee has taken on board the many concerns that businesses have about the draft Regulation and recognises that as it stands the Regulation is not fit for purpose. Data protection legislation needs to be updated to reflect the realities of today's digital economy. However, the draft Regulation would impose a serious burden on businesses without offering any meaningful protection to consumers' right to data privacy.

"We hope that EU lawmakers go back to the drawing board and create a Regulation that strikes the right balance in protecting the data privacy rights of individuals when sharing their information with businesses. Failure to do so would have terrible consequences for UK plc."

Last week, Scott Logie, chair of the DMA, chaired a ministerial roundtable meeting at which industry bodies including the DMA, Advertising Association, Internet Advertising Bureau, IPA and ISBA put forward their concerns about the draft Data Protection Regulation to Justice Minister Helen Grant MP and Culture Minister Ed Vaizey MP. Speaking after the session Ed Vaizey commented:

“Britain’s creative industries and the strength of its online economy are the envy of Europe. This Regulation puts at risk the innovation which drives online business and creative content and it’s particularly important for the UK that we address this. We must find a way to protect consumers that doesn’t undermine some of our most valuable sectors.”

Tristan Garrick, Head of PR & Content
Tel. 020 7291 3315

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