The Direct Marketing Association (DMA) has appointed Rachel Aldighieri as its first director of communications and insight. 

The newly-created role will see Aldighieri responsible for developing the DMA’s marketing communications, events, research and work with the professional body’s 15 specialist councils.

Aldighieri’s appointment spearheads the DMA’s strategic plan to enhance its communications with its hundreds of corporate members and engage with a broader field of the direct marketing industry’s sectors. The new department will focus on expanding the DMA’s range of content across its online platforms and industry events. 

Since joining the DMA in 2006 as PR manager, Aldighieri has been responsible for running the organisation’s press and publicity department and advising on policy. 

In the past couple of years her remit has expanded to include managing all marcomms. Earlier this year, Aldighieri oversaw the six-month project to rebrand the DMA and launch a new website. Prior to joining the DMA, Aldighieri worked as an account director for PR agency Ash Communications.

Chris Combemale, executive director of the DMA, said:

“Rachel demonstrated outstanding leadership and vision in her role leading critical projects, such as the DMA rebranding and website projects. I’m confident Rachel will provide inspirational leadership in her new challenge to continually develop the service we offer to our members and the wider direct marketing community.”

The DMA recently collected the Crisis & Issues Management Award in the 2011 PRCA Awards for its work in handling the negative publicity arising from the BBC1 Panorama episode titled Why hate junk mail? broadcast in July. 

Contact
Tristan Garrick, DMA PR manager
Tel. 020 7291 3315
Email tristan.garrick@dma.org.uk