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Direct marketers told 2011 DMA Awards ‘simpler to enter, just as tough to win’

11 Aug 2011 11:25 BST Back
Direct marketers told 2011 DMA Awards ‘simpler to enter, just as tough to win’

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Direct marketers hoping for success in the 2011 DMA Awards are being told that that the introduction of a new user-friendly form will simplify the entry process, but winning an Award remains as tough as ever.

Commenting at the launch of the call for entries for this year’s Awards, Mike Colling, MD of MC&C and chair of the DMA Awards Committee, said:

“The DMA Awards is the greatest showcase of the outstanding work the UK direct marketing industry produces. Every year, the Awards recognise the 35 direct marketing ideas that have made a positive difference to the health, wealth and cultural life of our nation.

“This year sees the entry process greatly simplified. Competition will still be extremely fierce, with winners having to demonstrate excellence in strategy, creativity and results, but the path to glory has been smoothed. Our new website reduces the time and effort required for entry, and provides automated links to client sign off.”

Last year, archibal ingall stretton claimed the DMA Award’s Grand Prix for their innovative campaign for clients O2, which saw the agency create 40 ‘mini Twickenhams’ at cinemas around England to bring the England rugby team’s world cup games to ticketless fans in 3D. Other big winners on the night included Partners Andrews Aldridge who took home five Gold Awards, and Elvis, CreatorMail and Arthur London who each claimed two Golds.

Agencies and brands have between the start of August and 9 September to submit their entries. Entries will be judged in October by 200 senior professionals with judging teams comprising copywriters, art directors, data planners, media buyers, planners, clients and sector specialists.

The winners of the 2011 DMAs will be announced at the Awards Presentation Ball to be held at Old Billingsgate in the City of London on 7 December.

For more information on the DMA Awards visit:

Tristan Garrick, DMA PR manager
Tel. 020 7291 3315

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