Cameron’s reshuffle as it affects direct marketing
|05 Sep 2012 12:29 BST||Back|
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So far, David Cameron’s reshuffle sees a shift to the right and includes a number of appointments that are of particular interest to the direct marketing industry.
Chris Grayling replaces Ken Clarke as Secretary of State for Justice. Grayling has a media/PR background – his last job before entering Parliament in 2001 was European marketing director for Burson Marsteller. His main preoccupation is likely to be police and criminal justice rather than data protection.
Maria Miller replaces Jeremy Hunt as Secretary of State for Culture, Media and Sport. This is good news for the direct marketing industry as Miller, who will be in charge of the digital agenda, is a former ad agency boss and Texaco marketer. Miller highlighted consumer debt and the need to protect consumers from irresponsible lenders and ruthless creditors in her maiden speech. However, she is on record as being against unnecessary business regulation.
At Defra, Owen Paterson replaces Caroline Spelman. He has been in Parliament since 1997 and comes to the job from the Northern Ireland Office. Although it is not yet clear what his opinions are on environmental matters, but he may be a more business friendly minster than his predecessor.
Former Chief Whip Patrick McCloughlin replaces Justine Greening as Secretary of State for Transport, which means the thorny question of a third runway at Heathrow will be back on the agenda, as part of the overall consideration of future UK aviation policy.
Details of the reshuffle of the full ministerial team have yet to be announced and we will keep you posted. These will be particularly important to the DMA as they are the ministers who handle the detail of our policy interest areas.
Director of public and legal affairs at the DMA, Caroline Roberts said: “We welcome these appointments particularly that of Maria Miller at DCMS, who has a background in the industry and we look forward to working with her and her colleagues in government.”
Caroline Roberts will reflect on the reshuffle in the September issue of the DMA legal newsletter. DMA members can sign up to it here.